Meet the Minds Behind Your Financial Success

Our dedicated team brings decades of combined experience in budget analysis, financial benchmarking, and strategic planning to help Canadian businesses make smarter financial decisions.

Our Expert Team

Each member of our team brings unique expertise and perspectives to budget benchmarking, ensuring comprehensive financial insights for your business.

Celeste Thornfield, Senior Budget Analyst

Celeste Thornfield

Senior Budget Analyst

With twelve years analyzing municipal and corporate budgets across Alberta, Celeste has developed an eye for spotting financial inefficiencies that others miss. She started her career auditing small-town budgets and discovered her passion for helping organizations understand where their money actually goes versus where they think it goes.

Municipal Finance Cost Analysis Budget Variance Process Optimization
Marlowe Chen-Baptiste, Financial Benchmarking Specialist

Marlowe Chen-Baptiste

Financial Benchmarking Specialist

After spending eight years in investment research, Marlowe shifted focus to comparative financial analysis when she realized businesses needed better ways to understand their performance relative to peers. Her background in data science helps companies see patterns in their spending that traditional accounting methods often overlook.

Comparative Analysis Data Modeling Industry Benchmarks Performance Metrics

What Drives Our Work

Our approach to financial benchmarking is built on principles that prioritize clarity, accuracy, and practical application.

Data Integrity

We believe financial decisions should be based on accurate, verified information rather than assumptions or incomplete data sets.

Practical Focus

Every benchmark and analysis we provide connects directly to actionable steps you can take to improve your financial position.

Transparent Process

We explain our methodology clearly so you understand how we arrive at our conclusions and can trust the insights we provide.

Building Financial Confidence Through Better Benchmarks

Too many businesses make financial decisions in the dark, unsure if their spending aligns with industry standards or if their budgets reflect realistic goals. We change that by providing clear, relevant benchmarks that help you understand your financial position and make informed decisions about your future.

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